Role fit
Head of Growth / Head of Marketing
Best fit for EdTech, SaaS, digital, and online-service companies where marketing already affects revenue and needs stronger economics, rhythm, and accountability.
For CEOs, founders, and hiring teams
Head of Growth / Head of Marketing for EdTech, SaaS and digital companies.
11+ years in digital and EdTech. I build marketing as an AI-driven revenue operating system: unit economics, P&L decomposition, full-funnel analytics, marketing-sales alignment, experimentation cadence, and AI operations.
I have led growth across 6+ EdTech verticals, managed teams up to 17 people and monthly budgets up to RUB 7.7m. During my tenure at Academcity, the holding grew from RUB 300m to RUB 1.5bn. Target roles: Head of Growth, Head of Marketing, Director of Marketing. Remote only, with rare business travel possible.
Resume updated June 19, 2026
Aleksandr Vasyanin
Head of Growth / Head of Marketing / Director of Marketing
11+ years
in digital and EdTech
up to 17 people
team managed
up to RUB 7.7m/mo
marketing budget
14x
profit growth in a key vertical
RUB 300m → RUB 1.5bn
The holding grew from RUB 300m to RUB 1.5bn during my tenure
Executive profile
Growth as a commercial system, not a pile of campaigns.
Aleksandr Vasyanin is an AI-Driven Growth Architect, Head of Growth and Head of Marketing with 11+ years in digital and EdTech. He builds marketing as a managed revenue and margin growth system through unit economics, P&L decomposition, full-funnel analytics, marketing-sales alignment, HADI/CRO and AI-powered operations.
Operating model
Marketing, sales, analytics, and AI in one loop
I build a single growth loop around revenue, lead quality, channel economics, CRM feedback, experiments, owners, and decision speed.
Management
Teams up to 17 people and budgets up to RUB 7.7m/mo
I hire, onboard, set KPIs, run Scrum/HADI rhythms, and keep the team connected to business outcomes instead of activity metrics.
Selected cases
Results that show the mechanics of growth.
The common pattern: diagnose where money is leaking, rebuild the operating loop, move quickly on channels and conversion, then scale what proves itself in economics.
Academcity · EdTech holding
Growth across 6+ verticals during the 2022 channel shift
The holding grew from RUB 300m to RUB 1.5bn during my tenure. I led the growth function across 6+ EdTech verticals and fully shifted advertising activity to Yandex and VK without a revenue drop.
- Architecture vertical: Yandex leads grew from 318 to 918; profit grew 4.5x.
- Architecture vertical in VK: leads grew from 33 to 177; profit grew 14x.
- Agriculture vertical became #1 in its online education niche according to Yandex data, buying more than 60% of market traffic for key commercial queries.
- Agriculture weekly leads grew from 30 to 300 in one channel and from 17 to 172 in another; AI operations supported LLM scenarios, AI assistants, AI orchestration elements, hypotheses, creatives, offers, content production and management analytics.
Result University · EdTech / IT careers
Performance turnaround and conversion growth
I took ownership of turnaround management, led an in-house team of 6 specialists and rebuilt the performance loop around channel economics, sales feedback, HADI sprints and conversion.
- Moved performance channels from a -RUB 3m loss to +RUB 1m profit in 2 months.
- Increased landing-page conversion 2.03x through CustDev and semantic repositioning.
- Designed Black Friday, which delivered a company-record RUB 10m+ in revenue.
NDA EdTech B2C project
Growth system and two marketing departments from scratch
I owned the contracted growth loop: unit economics, revenue decomposition, full-funnel analytics, target lead criteria, and the experimentation factory.
- Built two marketing departments from scratch: org structure, roles, role outcomes, KPIs, hiring, onboarding and Scrum rhythm.
- Increased paid-channel event leads from 10 to 1,000.
- Reduced registration CPL 5x, from RUB 1,500 to RUB 300.
Real estate · Khochu Kvartiru
Lead generation system rebuilt around unit economics
I rebuilt segmentation, offers, quiz funnels, landing pages, analytics, and sales feedback around measurable acquisition economics.
- Up to 900 target leads per month from Yandex and targeted advertising.
- CPL RUB 300 and CPQL RUB 1,000; acquisition became 5x cheaper than the previous model.
- Turned an unprofitable direction from -RUB 3m to +RUB 1m in 1.5 months; scaled the website template to 30 residential complexes and increased website conversion from 1% to 2.64%.
- Scaled a hypersegmentation, quiz-marketing and landing-page template to 30 residential complexes, increasing website conversion from 1% to 2.64%.
AI operations
AI as an operating lever for the growth function.
I use AI to move marketing from manual production toward a repeatable operating model. The practical stack includes LLM scenarios, AI assistants, AI orchestration elements, and AI-driven content production.
Research
Faster market, audience, and offer exploration
LLM workflows accelerate research, customer-development synthesis, JTBD framing, and hypothesis generation.
Creative output
Content and creative production with control
AI-assisted content factories increase throughput while keeping quality, brand logic, and business metrics visible.
Analytics
Management analytics and decision support
AI helps reduce the cycle from question to insight, especially in weekly growth management rhythms.
Operations
Less manual drag, more commercial cadence
The goal is not novelty; it is faster experiments, clearer ownership, and better use of team attention.
Experience
Where growth has already been built.
11 years and 4 months of practical work across EdTech, real estate, agency projects, e-commerce, B2B, and performance-driven digital growth.
Apr 2022 — May 2026
Head of Growth / Performance — Academcity
EdTech holding · 6+ verticals · team up to 17 · budget up to RUB 7.7m/mo
- Managed the growth function across 6+ EdTech verticals during the 2022 advertising-channel shift.
- During my tenure, the holding grew from RUB 300m to RUB 1.5bn.
- Used LLM scenarios, AI assistants, AI orchestration elements, and content-factory workflows to accelerate research, hypotheses, creatives, offers, and management analytics.
- Fully shifted advertising activity to Yandex and VK without a revenue drop.
Feb 2020 — Apr 2022
Head of Marketing and Advertising / Turnaround Lead — Result University
EdTech / IT careers · in-house team of 6 specialists
- Took ownership of turnaround management and led an in-house team of 6 specialists across traffic, content, analytics and automated funnels.
- Moved performance channels from a -RUB 3m loss to +RUB 1m profit in 2 months.
- Moved the department to data-driven management through HADI sprints; built regular collaboration with sales; increased landing-page conversion 2.03x and delivered RUB 10m+ revenue during Black Friday.
Jan 2019 — Feb 2020
Head of Growth / CMO — NDA EdTech B2C project
B2C · contract format · growth system from scratch
- Audited metrics and set up full-funnel analytics, revenue decomposition and management reporting.
- Built two marketing departments from scratch: org structure, roles, role outcomes, KPIs, hiring, onboarding and Scrum rhythm.
- Increased paid-channel event registrations from 10 to 1,000 and reduced registration CPL 5x, from RUB 1,500 to RUB 300.
Jan 2017 — Jan 2019
Growth Marketing Lead / Head of Marketing / CMO — Khochu Kvartiru
Real estate · internal growth from PPC specialist to head of marketing
- Grew from PPC specialist to lead-generation team lead and head of marketing; owned performance, landing pages, analytics, conversion and marketing-sales alignment.
- Reached up to 900 target leads per month with CPL RUB 300 and CPQL RUB 1,000; acquisition became 5x cheaper and ROI exceeded 200%.
- Turned an unprofitable direction from -RUB 3m to +RUB 1m in 1.5 months; scaled the website template to 30 residential complexes and increased website conversion from 1% to 2.64%.
Jan 2016 — Feb 2017
Marketing Agency Lead / Growth Consultant — own agency
Project work · audit, strategy, performance, CRM, analytics
- Ran 56-point marketing and business-process audits.
- Developed growth strategies, segmentation, offers, funnels, landing pages, and quiz marketing.
- Confirmed client revenue from marketing: RUB 27,877,351; Tinger sales +RUB 10,772,042 with ROI 1,835%; generated 2,766 leads at an average cost of RUB 417.
Feb 2015 — Jan 2016
Performance Marketing / Digital Consultant — freelance consulting
Digital, e-commerce, B2B · performance marketing, funnels, CRM
- Built high-ticket lead-generation funnels for premium real estate: 41 landing pages, 80+ Yandex Direct campaigns and monthly budget from RUB 300,000.
- Reduced CPA by 21.5%, from RUB 1,400 to RUB 1,100, and generated 3 target clients for premium apartments with checks from RUB 57m.
- Launched full-cycle e-commerce sales for 24 products; 17 projects reached net profit and 7 closed at break-even; closed 26 contracts in one week, bringing RUB 2m in turnover revenue.
Contact
Open to Head of Growth / Head of Marketing / Director of Marketing roles.
Best fit: companies where marketing already affects money and needs a leader who can connect revenue, analytics, AI operations, team cadence, and priorities into one growth system.
Phone
Location
Saint Petersburg · remote
Roles
Head of Growth · Head of Marketing · Director of Marketing