Role fit
Head of Growth / Commercial Growth Leader
Best fit for EdTech, SaaS, digital, and online-service companies where marketing already affects revenue and needs stronger economics, rhythm, and accountability.
For CEOs, founders, and hiring teams
Head of Growth who turns marketing into a revenue operating system.
11+ years in digital and EdTech. I build growth as a managed system: unit economics, P&L decomposition, full-funnel analytics, marketing-sales alignment, experimentation cadence, and AI operations.
I have led growth across 6+ EdTech verticals, managed teams up to 17 people and monthly budgets up to RUB 7.7m. During my tenure at Academcity, the holding grew from RUB 300m to RUB 1.5bn. Target roles: Head of Growth, Head of Marketing, Director of Marketing. Remote only, with rare business travel possible.
Alexandr Vasyanin
Head of Growth / Head of Marketing / Director of Marketing
x5
EdTech holding grew from RUB 300m to RUB 1.5bn during my tenure
x14
Profit growth in a key vertical; the vertical became #1 in the holding
0 → +1m
Turnaround of performance channels to +RUB 1m in 2 months
10 → 1,000
Paid-channel event leads while CPL dropped from RUB 1,500 to RUB 300
Executive profile
Growth as a commercial system, not a pile of campaigns.
I work as a business partner for revenue, margin, and marketing manageability. My operating zone is the intersection of P&L marketing, unit economics, analytics, sales alignment, team management, and AI-enabled marketing operations.
Operating model
Marketing, sales, analytics, and AI in one loop
I build a single growth loop around revenue, lead quality, channel economics, CRM feedback, experiments, owners, and decision speed.
Management
Teams up to 17 people and budgets up to RUB 7.7m/mo
I hire, onboard, set KPIs, run Scrum/HADI rhythms, and keep the team connected to business outcomes instead of activity metrics.
Selected cases
Results that show the mechanics of growth.
The common pattern: diagnose where money is leaking, rebuild the operating loop, move quickly on channels and conversion, then scale what proves itself in economics.
Academcity · EdTech holding
Growth across 6+ verticals during the 2022 channel shift
The holding grew from RUB 300m to RUB 1.5bn during my tenure. I led the growth function across 6+ EdTech verticals and fully shifted advertising activity to Yandex and VK without a revenue drop.
- Architecture vertical: Yandex leads grew from 318 to 918; profit grew 4.5x.
- Architecture vertical in VK: leads grew from 33 to 177; profit grew 14x.
- Agriculture vertical became #1 in its online education niche according to Yandex data, buying more than 60% of market traffic for key commercial queries.
- AI operations supported research, hypotheses, creatives, offers, content production, and management analytics.
Result University · EdTech / IT careers
Performance turnaround and conversion growth
I rebuilt the performance loop around channel economics, conversion, and data-driven decisions.
- Moved performance channels from zero to +RUB 1m profit in 2 months.
- Increased website conversion 2.03x through semantic repositioning.
- Delivered a record Black Friday commercial result: RUB 10m+ revenue.
NDA EdTech B2C project
Growth system and two marketing departments from scratch
I owned the contracted growth loop: unit economics, revenue decomposition, full-funnel analytics, target lead criteria, and the experimentation factory.
- Built two marketing departments from scratch: roles, KPIs, hiring, onboarding, Scrum rhythm.
- Increased paid-channel event leads from 10 to 1,000.
- Reduced registration CPL from RUB 1,500 to RUB 300 at the same time.
Real estate · Khochu Kvartiru
Lead generation system rebuilt around unit economics
I rebuilt segmentation, offers, quiz funnels, landing pages, analytics, and sales feedback around measurable acquisition economics.
- Up to 900 target leads per month from Yandex and targeted advertising.
- CPL RUB 300 and CPQL RUB 1,000; acquisition became 5x cheaper than the previous model.
- Turned an unprofitable direction from -RUB 3m to +RUB 1m in 1.5 months.
- The lead generation mechanics were later copied by major market players.
AI operations
AI as an operating lever for the growth function.
I use AI to move marketing from manual production toward a repeatable operating model. The practical stack includes LLM scenarios, AI assistants, AI orchestration elements, and AI-driven content production.
Research
Faster market, audience, and offer exploration
LLM workflows accelerate research, customer-development synthesis, JTBD framing, and hypothesis generation.
Creative output
Content and creative production with control
AI-assisted content factories increase throughput while keeping quality, brand logic, and business metrics visible.
Analytics
Management analytics and decision support
AI helps reduce the cycle from question to insight, especially in weekly growth management rhythms.
Operations
Less manual drag, more commercial cadence
The goal is not novelty; it is faster experiments, clearer ownership, and better use of team attention.
Experience
Where growth has already been built.
11 years and 4 months of practical work across EdTech, real estate, agency projects, e-commerce, B2B, and performance-driven digital growth.
Apr 2022 — May 2026
Head of Growth / Performance — Academcity
EdTech holding · 6+ verticals · team up to 17 · budget up to RUB 7.7m/mo
- Managed the growth function across 6+ EdTech verticals during the 2022 advertising-channel shift.
- During my tenure, the holding grew from RUB 300m to RUB 1.5bn.
- Used LLM scenarios, AI assistants, AI orchestration elements, and content-factory workflows to accelerate research, hypotheses, creatives, offers, and management analytics.
- Fully shifted advertising activity to Yandex and VK without a revenue drop.
Feb 2020 — Apr 2022
Head of Marketing / Turnaround Lead — Result University
EdTech / IT professions · performance economics · website conversion
- Owned performance marketing, channel economics, website conversion, and data-driven marketing management.
- Moved performance channels from zero to +RUB 1m profit in 2 months.
- Increased website conversion 2.03x and delivered RUB 10m+ revenue during Black Friday.
Jan 2019 — Feb 2020
Head of Growth / CMO — NDA EdTech B2C project
Contract format · growth system from scratch · two marketing departments
- Owned unit economics, revenue decomposition, full-funnel analytics, target lead criteria, and experimentation cadence.
- Built two marketing departments from scratch: roles, KPIs, hiring, onboarding, and Scrum rhythm.
- Increased paid-channel event leads from 10 to 1,000 while reducing CPL from RUB 1,500 to RUB 300.
Jan 2017 — Jan 2019
Growth Marketing Lead / Head of Marketing / CMO — Khochu Kvartiru
Real estate · internal growth from PPC specialist to head of marketing
- Rebuilt the lead-generation system around segmentation, offers, quiz funnels, landing pages, analytics, and sales feedback.
- Reached up to 900 target leads per month with CPL RUB 300 and CPQL RUB 1,000; ROI above 200%.
- Turned an unprofitable direction from -RUB 3m to +RUB 1m in 1.5 months.
Jan 2016 — Feb 2017
Marketing Agency Lead / Growth Consultant — own agency
Project work · audit, strategy, performance, CRM, analytics
- Ran 56-point marketing and business-process audits.
- Developed growth strategies, segmentation, offers, funnels, landing pages, and quiz marketing.
- Confirmed client revenue from marketing: RUB 27,877,351; Tinger case ROI reached 1,835%.
Feb 2015 — Jan 2016
Performance Marketing / Digital Consultant — freelance consulting
Digital, e-commerce, B2B · performance marketing, funnels, CRM
- Built high-ticket lead-generation funnels for premium real estate: 41 landing pages and 80+ Yandex Direct campaigns.
- Reduced CPA by 21.5% and generated target clients for premium apartments with checks from RUB 57m.
- Launched full-cycle e-commerce sales for 24 trend products; 17 projects reached net profit and 7 closed at break-even.
Contact
Open to Head of Growth / Head of Marketing / Director of Marketing roles.
Best fit: companies where marketing already affects money and needs a leader who can connect revenue, analytics, AI operations, team cadence, and priorities into one growth system.
Phone
Location
Saint Petersburg · remote
Roles
Head of Growth · Head of Marketing · Director of Marketing